1. Introduction to Digital Marketing

- Fundamentals of Digital Marketing

- Understanding the Marketing Funnel

- Traditional vs. Digital Marketing

- Core Components of Digital Marketing

2. ChatGPT & Al Tools for Marketing

- What is ChatGPT? 03 04 05 Generating Content Using AI Tools

- Automating Marketing Tasks with AI: Exploring AI Tools Beyond ChatGPT

3. Canva | Graphic Design

- Introduction to Canva and its Features

- Canva Pro vs Free Version

- Design Principles for Marketing

- Creating Social Media Graphics, Carousels, and Infographics

4. Social Media Marketing (SМM)

- Basics of Social Media Platforms

- Facebook Ads Manager

- Instagram Ads & Strategy

- LinkedIn Ads & Profile Optimization

- Analytics for Social Media Platforms 

5. Website Development with WordPress Web Design

- Introduction to Web Design

- CMS Systems and Their Applications

- Types of Websites - XAMPP Server (Local Host) Setup

- Installing WordPress Locally

- Using Page Builders (Elementor)

- Managing Plugins and Themes

- Building a Fully Functional Website

Module 2: Domain & Hosting

- What are domain and hosting?

- Types of Hosting and Their Uses

- SSL Certificates and Installation

- Choosing the Right Hosting Provider

6.Search Engine Optimization (SEO) Keywords

- What Are Keywords?

- Comprehensive Keyword Research Techniques Tools for Keyword Research SEO Strategies

What is a Search Engine?

- How Search Engines Work: Types of SEO: On

-Page, Off-Page, Technical Optimizing Titles, Descriptions, and HTML Tags

- Managing Robots.txt, Redirects, and Sitemaps

- Improving Website Loading Speed

- Link-Building Strategies

- Local SEO and Google My Business

7. Google Tools for Digital Marketing

Google Analytics:

- Setting Up Google Analytics Tracking KPIs and Goals

- Analyzing Website Performance Google Search Console

- Understanding Search Console

- Fixing Errors and optimising URLs

- Mobile Usability and Performance

Google Tag Manager (GTM

- Setting Up GTM - Managing Tags and Triggers

- Using GTM for Conversion Tracking Google Ads

- Types of Google Ad Campaigns - Bidding Strategies and Ad Auctions

- Extensions and Quality Scores Retargeting and Conversion Tracking

8. Content Marketing

- Basics of Content Marketing

- Storytelling for Brands

- Types of Content: Blogs, Videos, and More

- Content Distribution Strategies

9. Email Marketing

- Building an Email List

- Writing High-Converting Emails

- Email Automation Tools (Mailchimp)

- Analysing email campaigns

10. Affiliate Marketing

- Understanding Affiliate Marketing Models

- Affiliate Platforms and Programs

- Building an Affiliate Website

- Strategies to Drive Affiliate Sales

11. Performance Marketing & Advanced Advertising

- Paid Ads on Google, Facebook, and Instagram

- Conversion Rate Optimization

- Retargeting Strategies

- Analytics and ROI Calculation

12. Social Media Optimization (SMO)

- What is SMO?

- Optimizing Social Media Accounts for Business

- Best Practices for Profile Branding

13. Influencer Marketing

- Finding the Right Influencers for Campaigns

- Negotiating and Collaborating with Influencers

- Analyzing Influencer Campaign ROI

14. Personal Branding

- Creating a Unique Personal Brand

- Building Credibility Online

- Leveraging Social Media for Personal Branding

15. WhatsApp Marketing

- Setting Up WhatsApp Business

- Broadcasting Messages Effectively

- Using WhatsApp for Lead Nurturing

16. Advanced Tools & Bonuses

Free Marketing Tools

Landing Page Setup Using Elementor

Affiliate Marketing Dashboard from Gradink

Free Tickets for Live Events